Our mission: to encourage the world to pause, reconnect and Breathe.
To the outside world, Aicha had handled these many multitudes with grace – as easily as she breathed in and out. But this lifestyle was taking its toll. In the midst of a breakdown, Aicha was experiencing the worst of the chronic physical symptoms of anxiety. These afflictions, which included panic attacks, physical pain and insomnia, were the inevitable result of being all things, to all people, all the time. When Aicha looked, she recognised the same flashing warning signs in her peers, and she knew there was something fundamentally wrong with the way we’re expected to hustle. We are all overwhelmed and we are all at risk of burnout. Aicha was drawn back to what she already instinctively knew:
The fundamental, transformative magic of the mind-breath-body connection.
Stripping everything back to control and focus deeply on her breath transformed her mental health and knew it would help so many like her to live their best lives too. Thus AMCK Fit was born, a concierge wellness service delivering Calm for Creatives programmes directly to the fashion, creative and entertainment industries. A wide range of clients from across the industry – from the stars on-site at the MTV European Music Awards:
To the design studio at Stella McCartney; from hosting yoga in the backstage artist spa and dressing rooms at the BRIT Awards:
To group sessions in the offices of Sony Music Entertainment; from members of the Soho House Group to models on set at fashion shoots – hired Aicha to bring her revolutionising methods to them.
In between these live sessions transporting people’s minds away from the demands of their day, Aicha was hand-pouring and mixing her specialist products at home in London. These potions centred around her method were designed to bring the practice to life. BreatheByAMCK Breathe mist, the first of its kind, was born!
The BreatheByAMCK you see today was born to bring you access to this velvet-roped world. By diving into the tranquil waters of the BreatheByAMCK system, you will discover your breath as a practical tool you can use to Balance, Reset, Energise, Activate, Transform, Heal and Exhale. These digital programmes and physical products were conceived to optimise your breath’s potential, to alleviate stress and live a more connected and healthy life.
We could go on and on, but you won’t believe us until you’ve finished your first thirty days.
Delve in and let your breath change your life.
Breathe, the universe has got you.
Aicha McKenzie is a certified breath coach and yoga teacher (including ante and post-natal), and she is registered to work with children. She has studied TCM and Yin Yoga and is a certified mental-health first aider. She brings an inclusive trauma-informed nature to her work.