BreatheByAMCK x Vyrao

A couple of weeks ago we partnered with Vyrao, a brand that specialises in crafting bright and carefully blended aromas to encourage healing and wellness.

Led by incredible Yasmin Sewell, Vyrao has truly made a positive impact on so many of us, be it providing us with positive energy, helping us heal or bringing us the memories that are extremely close to our hearts.

To celebrate this beautiful collaboration, our founder Aicha McKenzie has created a whole Breathe practice and has attended an interview arranged by the Vyrao team:

"R: How are you today Aicha? 
AM: I’ve switched up my morning routine today, and hit the gym. I’m choreographing the Commonwealth Games in Birmingham at the end of July 2022, so I’m like ‘you’d better train girl’. 

MR: Tell us a bit about where you are from, and where and how you grew up?
AM: I’m from South London, Vauxhall, went to school in Putney, but my mum is Jamaican, so it was Jamaica and London vibes for me growing up. I was very bendy, and got into gymnastics. By the time I was ten, I was on the Junior British team and it became my life.

MR: What has been your journey through dance and fitness to become founder of AMCK? 
AM: I danced for Take That, The Backstreet Boys, Ricky Martin, and choreographed for Kanye and Katy Perry. After that I moved more into doing fashion shows, and then launched a model agency AMCK, for men of colour. We wanted to redress the balance out there, show male diversity, show how it really is, and how it should be, and we had great success.

MR: You chose to go into wellbeing space, and work with breath – why? 
AM: In the fashion world I was in, everyone was tired, broken, stressed. I asked “what if I could officially help people here? What if I could create a space for people to just take a minute?” So I trained in breathwork, and brought that to my work.

MR: Our message at Vyrao is about how to raise your vibration through scent. I know this is something you believe in. 
AM: I totally believe in the power of scent to lift mood. In my early breathwork classes I created an aromatherapy mist for people to use at the start of the session. It became a very important part of my classes because it lifted and shifted the mood. In the end I created the AMCK mist for people to use. That’s why it’s so great to work with Vyrao, it’s amazing to me that you create beautiful scent to raise energy and shift mood." 

Thank you once again Team Vyrao, it's been a pleasure working with you.

Would you like to feel some magic? Head to our Instagram to complete Aicha's Breathe practice today!

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